Education
| School — Major — Degree | Duration |
|---|---|
|
國立政治大學 — 經濟學系(畢) — 博士 Doctorate, Department of Economics, National Chengchi University |
1989/09 — 1998/06 |
|
國立政治大學 — 經濟研究所(畢) — 碩士 Master, Department of Economics, National Chengchi University |
1987/09 — 1989/06 |
|
國立政治大學 — 經濟學系(畢) — 學士 Bachelor, Department of Economics, National Chengchi University |
— 1985/06 |
Intramural Experience
| Office/Department/Institute | Position | Duration |
|---|---|---|
| 人文與藝術教育中心 Center for Humanities and Arts Education | Professor | 2017/08/01 — |
Extramural Experience
| DEPNO | Position- Office/Department/Institute | Duration |
|---|---|---|
| 大葉大學人力資源暨公共關係學系 | 教授 | 1030201 — 1060731 |
| 大葉大學人力資源暨公共關係學系 | 副教授 | 0930801 — 1030131 |
| 大葉大學工業關係學系 | 副教授 | 0920201 — 0930731 |
Discipline
Research & Technology Platform Open to the Outside
Interested Area(s)for Interdisciplinary Research
醫患關係之危機處理與溝通
Area(s) of Expertise & Research
危機溝通,公關策略經濟學,公共關係,危機管理
Economics, Public relations, Crisis management
Publication
| NO | Publication |
|---|---|
| 1 | 聲譽受損的醫院：偷雷、隱瞞意圖以及從危機史中吸取教訓 Hospitals with a Tarnished Reputation: Stealing Thunder, Concealment Intention, and Learning from an Organizational and Industrial History of Crisis Concealment |
| 2 | 風險知覺影響組織聲譽的路徑初探： COVID-19 疫情背景下之貫時研究 A Preliminary Study on the Path of Risk Perception Affecting Organizational Reputation: Form the Longitudinal Context of the COVID-19 Epidemic |
| 3 | 體驗式案例教學對醫學大學生學習興趣、同理心及醫病溝通能力 Investigation of Medical Crisis Communication Teaching in Medical University Students’ Learning Interests, Empathy, and Ability of Doctor-Patient Communication |
| 4 | 聯名廣告爭議事件之危機傳播分析：以杜蕾斯與喜茶合作為例 An Analysis of Crisis Communication in the Joint Advertising Controversy of Durex and HEYTEA |
| 5 | 台大醫院醫療疏失個案：危機管理觀點 Case Study on Medical Negligence at National Taiwan University Hospital: A Crisis Management Perspective |
| 6 | 當理性遇上感性：情緒導向模式在危機傳播之驗證 When Sense Meets Sensibility: The Empirical Evidence of Emotion-Oriented Pattern in Crisis Communication |
| 7 | 危機不確定感對組織聲譽的影響 How Uncertainty Affects an Organization's Reputation during Crises |
| 8 | 自嘲作為情緒性回應的效果分析：以天貓個案為例 Analyzing the Effects of Self-Mockery as an Emotional Crisis Response: Evidence from the T-Mall Case |
| 9 | 「滅頂」與「革新」：額外努力、回應時機與 CEO 可見度之危機溝通效果 The Impacts of Super Effort, Response Timing and CEO Visibility on Crisis Communication |
| 10 | 發言人臉部表情對危機溝通效果之影響 Facial Expressions and Verbal Response Strategies in Postcrisis Communication |
| 11 | 危機回應內容、形式、媒體選擇、發言層級相對重要性之研究：企業公關人員觀點 The relative importance of response content, response form, media selection, and spokesperson level in crisis communication: The viewpoint of companies’ public relations professionals |
| 12 | 事件涉入、品牌忠誠與危機溝通 Event Involvement, Brand Loyalty and Crisis Communication |
| 13 | 議題回應與危機訊號：鬍鬚張漲價媒體議題分析 Issue Responses and Crisis Signals: Analyses of Media Issues on Formosa Chang Chain Restaurant Raising Prices |
Project
| NO |
YEAR — Source — No — Type
Project Name
|
Duration |
|---|---|---|
| 1 |
113 — N 國科會(原科技部) — NSTC112-2410-H-037-006-SS2 — 1 個人型
形象修護理論之模型建構與測試(2/2)( )
|
2024/08/01 ~ 2025/07/31 |
| 2 |
112 — N 國科會(原科技部) — NSTC112-2410-H-037-006-SS2 — 1 個人型
形象修護理論之模型建構與測試(1/2)( )
|
2023/08/01 ~ 2025/07/31 |
| 3 |
111 — N 國科會(原科技部) — MOST111-2410-H-037-017-SSS — 1 個人型
沉默是金？隱瞞意圖與冒犯性對危機溝通的影響( )
|
2022/08/01 ~ 2023/10/31 |
| 4 |
110 — N 國科會(原科技部) — MOST109-2410-H-037-002-SS2 — 1 個人型
情緒性危機回應框架之效果分析：歸因責任、涉入及性別的調節作用(2/2)( )
|
2021/08/01 ~ 2022/07/31 |
| 5 |
110 — Z 大專學生研究計畫及博士後 — MOST111-2813-C-037-023-H — 8 大專學生研究計畫
111年度大專學生研究計畫-蔡裕凱(運醫3)( )
|
2022/07/01 ~ 2023/02/28 |
| 6 |
109 — N 國科會(原科技部) — MOST109-2410-H-037-002-SS2 — 1 個人型
情緒性危機回應框架之效果分析：歸因責任、涉入及性別的調節作用(1/2)( )
|
2020/08/01 ~ 2022/07/31 |
| 7 |
108 — N 國科會(原科技部) — MOST108-2410-H-037-009-SSS — 1 個人型
與知覺共舞：危機知覺管理模型之建構( )
|
2019/08/01 ~ 2020/10/31 |
| 8 |
106 — N 國科會(原科技部) — MOST106-2410-H-037-017 — 1 個人型
「監管失靈」vs.「革新機會」:危機預防管理與溝通( )
|
2017/08/01 ~ 2018/07/31 |